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Most ‘AI Automation’ Has Very Little AI In It

May 19, 2026

Reading time: 5 minutes

A client came in recently with a familiar complaint. Their website contact form was generating steady sales inquiries, but every submission kicked off the same manual routine: someone copying details into HubSpot, sending a welcome email, assigning the right rep, and dropping the lead into a nurture sequence. The process had been running this way for years, and nobody had questioned it. A week later,…

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